For some, dance may seem like a fun hobby. Something frivolous but pretty—a fun way to pass some time. For Dance Street Studio owner Jenice Groth, however, dance is more than a hobby and more than a business; it’s a tool for growth.
“Many activities for young and older are an outlet,” said Groth. “An outlet for stress, anger, and all emotions.”
It’s an outlet that has served Groth well and in turn, it gives her an avenue to serve others.
“I have had a lot of loss and emotions in my life, and I choose to try to be a light to help others find an outlet and better themselves through dance or fitness,” she said. “I truly love to serve others.”
But it’s not always easy.
“In dealing with all ages, you deal with emotions of all ages,” said Groth. “Although this can be difficult, we do our best to encourage kindness, positivity, and personal growth – inside and out.”
Another struggle is to keep dance accessible, because it is known to have considerable cost associated with it, especially at the competitive level.
“It’s difficult staying affordable for our community so that more people can enjoy the benefits of health and fitness at an affordable price, Groth said. “All business has overhead but we do our best to accommodate and pay our staff their worth – as quality instruction is important – as well as keeping the fees affordable for our dance and fitness programs.”
This struggle is one we hear often from business owners. It can be difficult to balance the passion to share something with the community with the need to make a living. It’s hard to deliver high quality and keep costs down, but it’s something our business owners strive to do.
“Small businesses are so important for our community and our economy, said Groth. “When you shop or choose a service locally you are helping your community stay afloat, especially in today’s times of crisis and worry.”
Groth, like so many business owners, has had more to worry about in 2020 than in previous years.
“I feel that I am most proud, recently, of being able to fight the fear of closing during COVID and to not have to shut our doors for good, although it was a struggle for a few months,” she said. “Because of my business experience, community involvement and strong work ethic, we were able to push through stronger than ever.”
Having a business in Historic Lapeer matters to Groth partly because this is her home. She’s a lifelong resident of Lapeer, and has happy memories of this place that she wants to carry with her as she plays a role in its future.
“There are so many memories of Lapeer, but I would have to say partaking in parades has been a favorite,” she said. “It started when I was in the parade as a kid and as a graduate, many years ago. And now setting up our own ideas and floats for parades and enjoying seeing others’ happiness in parades. Community Fairs and Events are also great memories, as a kid, as a parent, and also as a business owner.”
For Groth, who describes herself as a positive person, optimism about her life, her business and our community is part of her nature and contributes to forward movement.
“I try to see the good in everyone and everything. I also have a very strong drive for success and also to help others,” she said. “Most small businesses are not in business to be a millionaire like the huge corporations, but they are in business because they have a passion for what they do and, in some way, to help others.”
She’s right. Groth and business owners like her aren’t in it to get rich, they’re in it to bring something good to Historic Lapeer, because for them, it’s more than just a place to have a business, it’s the community they call home.